Gamifying your community is a great way to increase engagement, adoption, and advocacy. Using badges based on activity is a great way to visually reward community members for their participation and to promote MVPs in your community.
According to Accredible: "Learners that have a greater motivation to learn and increased engagement with their materials do better in their results. A ScienceDirect study from 2020 revealed two key statistics to support this:
Additionally, a study by Intuition in 2019 reported 67% of students stated gamified learning increased user engagement and motivation compared to traditional learning materials." |
Here's how you can gamify your community using badges.
Out-of-the-box, your community has seven badges pre-populated and ready to use. To see these go to Marketing > Files and Templates > HubDB and open the HubDB table named Community Badges (shown below).
Badge Name: | Example Use Case: |
Welcome | Joined the community (all members) |
Helpful | Created a reply that was marked as a solution |
Creator | Created a new topic to start a conversation |
Profile Complete | Completed all fields of their Member Profile |
Problem Solver | Has 10 Replies marked as a solution |
Liked by All | Has the most upvotes |
Champion | Has a top 10 member score |
Special Note: You can redefine use cases for these default badges however you'd like. Keep reading for more.
If you would like to add or edit badges available to your community members.
To edit an existing badge you will need to go through the same steps above, editing the badge image or name in the existing row of your Community Badges HubDB table and the label in the Badges property in the Member Profiles object.
You can manually award badges and automate badge awards.
From a community member's Member Profile, use the property Badges to select what badge(s) you'd like to award to that member.
You can select multiple badges.
Click save after selecting badges from the dropdown and these will automatically show on that community member's profile. To see it quickly, scroll down to "Full Url" and click
Their Member Profile will open on a new tab.
To create set-it-and-forget-it badge automation, you'll need to create a workflow for each badge based on the criteria you set.
Remember, if you are using multiple badges, check "Append" to current value rather than "Replace" so your members can college multiple badges on their profile.